Product Marketing Manager

As a Product Marketing Manager, you will play a pivotal role in positioning and launching new steel products, driving market adoption, and maximizing brand awareness. You will be responsible for the entire marketing lifecycle of assigned products, from market research and competitor analysis to developing compelling marketing strategies, campaigns, and communication materials.

JWS Steel Careers

Responsibilities:

Market Research and Analysis: Conduct in-depth research to understand market trends, customer needs, and competitor landscape. Identify new market opportunities for JSW Steel's products.
Product Positioning and Messaging: Develop compelling product positioning and messaging that resonates with target audiences and emphasizes the unique value proposition of JSW Steel's products.
Marketing Strategy and Planning: Create comprehensive marketing plans for assigned products, outlining key objectives, target audiences, tactics, and budgets.
Campaign Development and Execution: Develop and execute integrated marketing campaigns across various channels, including digital, print, events, and public relations.
Content Creation and Management: Create high-quality marketing content, including product brochures, case studies, press releases, and website content.
Competitive Analysis: Monitor competitor activity and develop strategies to maintain JSW Steel's competitive edge.
Data Analysis and Reporting: Track campaign performance and analyze market data to measure success and identify areas for improvement.