PhonePe Recruitment 2024

Do you thrive in a fast-paced environment where innovation meets impact? Are you passionate about crafting winning digital marketing strategies that drive business growth?

PhonePe, India's leading digital payments platform, is searching for a talented and strategic individual to join our growing team as a Digital Marketing Strategist. In this exciting role, you'll play a pivotal role in shaping our digital marketing vision, developing and executing data-driven campaigns, and measuring success across various channels.

Why PhonePe?

PhonePe is on a mission to transform the way India pays. We're a dynamic and innovative company at the forefront of the fintech revolution. Here, you'll have the opportunity to:

• Work on cutting-edge digital marketing initiatives: Be a part of shaping the future of digital payments in India.
• Make a real impact: Your strategies will directly contribute to PhonePe's growth and success, reaching millions of users across the country.
• Collaborate with a brilliant team: Learn and grow alongside some of the brightest minds in marketing, technology, and finance.
• Enjoy a fast-paced and dynamic work environment: Be challenged and constantly stimulated by the ever-evolving landscape of digital marketing.

Job Summary

We're seeking a strategic and analytical Digital Marketing Specialist to join our dynamic team. You'll be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including search engine marketing (SEM), social media marketing (SMM), content marketing, and email marketing. You'll also be responsible for analyzing campaign performance, identifying areas for improvement, and staying ahead of the curve on the latest digital marketing trends.

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Key Responsibilities

• Develop and execute data-driven digital marketing campaigns across various channels (SEM, SMM, content marketing, email marketing) to achieve set marketing goals.
• Conduct in-depth market research to understand target audiences, competitor strategies, and emerging digital marketing trends.
• Manage and optimize paid advertising campaigns on platforms like Google Ads and social media platforms.
• Create high-quality content (articles, blog posts, social media content) that is engaging, informative, and SEO-friendly.
• Analyze campaign performance using web analytics tools (Google Analytics) and recommend data-driven strategies for improvement.
• Stay up-to-date on the latest digital marketing trends and technologies, and identify opportunities for PhonePe to leverage them.
• Collaborate with cross-functional teams (design, content, product) to ensure brand consistency and seamless customer experience across all digital touchpoints.
• Prepare comprehensive reports to track progress, measure ROI, and communicate campaign effectiveness to stakeholders.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• Minimum 2-4 years of experience in digital marketing strategy and campaign execution.
• Strong understanding of digital marketing principles and best practices (SEO, SEM, SMM, content marketing, email marketing).
• Proven track record of developing and executing successful digital marketing campaigns across various channels.
• Excellent analytical skills with experience in using web analytics tools (Google Analytics).
• Strong written and verbal communication skills, with the ability to present complex marketing data in a clear and concise manner.
• Ability to work independently and manage multiple projects simultaneously.
• A passion for digital marketing and a strong desire to stay ahead of the curve on the latest trends and technologies.

Experience

This role is open to both experienced professionals and talented individuals with a strong academic background and a demonstrable passion for digital marketing.

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Why Join PhonePe?

PhonePe offers a competitive compensation package, a stimulating work environment, and the opportunity to be at the forefront of the digital payments revolution in India. Here are some of the benefits you can expect:

• Competitive salary and benefits package
• Opportunity to work on cutting-edge digital marketing initiatives
• Collaborative and supportive work environment
• Chance to learn and grow from some of the brightest minds in the industry
• Free meals and snacks
• Medical insurance coverage
• Paid time off and other employee benefits

Application Process

To apply, please submit your resume and a cover letter outlining your relevant experience and why you're interested in this role.

Motivate to Join

PhonePe is a place where your talent and creativity can truly flourish. If you're a passionate and results-oriented digital marketing professional who thrives in a fast-paced environment, we encourage you to apply.

Join us and help us shape the future of digital payments in India!

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