Marketing Specialist

As a Marketing Specialist dedicated to the Amazon marketplace, you'll play a pivotal role in crafting and executing data-driven strategies that captivate customers and propel brand growth. You'll leverage your expertise in Amazon's advertising tools, SEO optimization, and content creation to ensure our products stand out from the competition and reach the right audience at the right time.

Amazon Careers

Responsibilities:

Develop and manage comprehensive marketing campaigns for assigned product categories on Amazon. This includes crafting compelling product listings, optimizing PPC strategies, and leveraging Amazon advertising tools like Sponsored Products and Sponsored Brands.
Conduct in-depth keyword research and analysis to identify high-performing terms that drive organic traffic and conversions. Stay abreast of Amazon's search algorithms and implement SEO best practices to improve product visibility.
Create engaging and informative content, including product descriptions, A+ content, and video ads, that resonate with target audiences and encourage buying decisions. Collaborate with cross-functional teams (product, design, etc.) to ensure consistent brand messaging.
Analyze campaign performance metrics and user behavior data to make data-driven decisions and optimize strategies for continuous improvement. Generate insightful reports and present findings to stakeholders.