Marketing Research Analyst in Diageo

In this role, you'll be the bridge between data and action, translating complex information into actionable insights that inform our marketing strategies for some of the world's most beloved brands, like Guinness, Smirnoff, and Baileys. You'll be involved in a variety of exciting projects, from analyzing consumer trends and competitor behavior to measuring the effectiveness of marketing campaigns and identifying new growth opportunities.

Diageo Careers

Responsibilities:

• Conduct insightful research: Design and execute market research projects, utilizing quantitative and qualitative methodologies, to gather data on consumer behavior, attitudes, and preferences.
• Uncover hidden gems: Analyze data using advanced statistical techniques and storytelling skills to translate complex findings into actionable insights that inform marketing strategies and decision-making.
• Become a trusted advisor: Collaborate closely with marketing teams, brand managers, and leadership to communicate research findings effectively and provide data-driven recommendations to optimize marketing campaigns and brand performance.

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