ICICI Bank Careers For Freshers

About ICICI Bank

ICICI Bank is India's leading private sector bank, with a growing presence across the globe. We're a dynamic and innovative organization, known for our commitment to using technology to empower our customers. We offer a wide range of financial products and services, catering to both individuals and businesses. At ICICI Bank, you'll be part of a team that's passionate about making banking accessible, convenient, and secure for everyone.

Why Join Us as an Advertising Executive (Remote)?

In this exciting remote role, you'll play a pivotal role in crafting and executing impactful advertising campaigns that reach our target audience across various channels. You'll have the opportunity to develop creative strategies, manage budgets, and collaborate with talented cross-functional teams to elevate ICICI Bank's brand image in the ever-evolving financial landscape.

This remote position offers the flexibility to work from anywhere in India, allowing you to achieve a healthy work-life balance while contributing to a dynamic and purpose-driven organization.

Position: Advertising Executive (Remote)

Company Name: ICICI Bank

Location: Remote (All India)

ICICI Bank Careers

Job Summary

As an Advertising Executive, you'll be the creative force behind ICICI Bank's advertising campaigns. You'll work closely with marketing and product teams to understand business objectives and develop compelling messaging that resonates with our target audience. Your responsibilities will encompass:

• Conceptualizing and developing creative advertising campaigns: This includes brainstorming ideas, writing copy, and collaborating with designers to develop visuals that capture attention and effectively communicate our brand message.
• Media planning and buying: You'll work with media agencies to identify the most effective channels for reaching our target audience, considering factors like budget, demographics, and campaign goals.
• Campaign execution and management: You'll oversee the launch and execution of advertising campaigns across various channels, ensuring they adhere to brand guidelines and deliver optimal results.
• Data analysis and reporting: You'll track campaign performance metrics, analyze data insights, and use findings to optimize campaigns for better reach and engagement.
• Staying current with industry trends: You'll be responsible for staying informed about the latest marketing and advertising trends, particularly within the financial services sector.

Key Responsibilities

• Develop innovative and engaging advertising concepts that align with ICICI Bank's brand positioning and marketing objectives.
• Write clear, concise, and persuasive copy for various advertising materials, including print, digital, and social media.
• Work effectively with internal and external creative teams such as designers, copywriters, and production houses.
• Manage assigned advertising budgets effectively and efficiently.
• Conduct market research and competitor analysis to understand industry trends and opportunities.
• Collaborate with media agencies to select the most appropriate channels and platforms for campaign placement.
• Monitor campaign performance, analyze data insights, and generate reports to measure campaign effectiveness.
• Stay updated on the latest digital marketing trends and advertising technologies.
• Ensure all advertising materials adhere to brand guidelines and regulatory compliance.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Advertising, Communication, or a related field (or equivalent experience).
• Minimum 2-4 years of experience in advertising or marketing, preferably within the financial services industry.
• Strong understanding of marketing principles and best practices.
• Excellent written and verbal communication skills.
• Creativity and a flair for developing engaging advertising concepts.
• Proficiency in copywriting and content development.
• Experience with project management and budget control.
• Analytical skills and the ability to interpret data insights.
• Ability to work independently and as part of a team.
• Excellent time management and organizational skills.
• Strong attention to detail and accuracy.
• Working knowledge of digital marketing channels such as social media, search engine marketing, and email marketing (a plus).

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Experience

This role is open to both experienced advertising professionals and enthusiastic freshers with a strong academic background and a passion for marketing.

Why Join ICICI Bank

ICICI Bank offers a rewarding and stimulating work environment where you'll have the opportunity to make a real impact. Here are just a few reasons to join our team:

• Remote work opportunity: Enjoy the flexibility of working from anywhere in India and achieve a healthy work-life balance.
• Be part of a growing and innovative organization: Contribute to shaping the future of banking through cutting-edge technology and creative marketing strategies.
• Continuous learning and development: Benefit from comprehensive training programs and opportunities to develop your skills and expertise.
• Competitive compensation and benefits package: We offer an attractive salary structure, health insurance, and other employee benefits.
• Collaborative and supportive work environment: Work with a team of talented and passionate individuals who are committed to achieving excellence.

   

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