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We are looking for a passionate and creative Product Marketing Manager (Fresher) to join our growing team. In this role, you will play a key role in developing and executing go-to-market strategies for new and existing products. You will be responsible for understanding customer needs, crafting compelling messaging, and driving product adoption through various marketing initiatives.

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Responsibilities:

Conduct market research to understand customer needs and preferences for assigned product categories.
Develop and execute comprehensive go-to-market strategies, including defining target audiences, crafting messaging, and selecting appropriate marketing channels.
Manage all aspects of product launches, including creating launch plans, developing marketing materials, and executing promotional campaigns.
Collaborate cross-functionally with product, engineering, sales, and other teams to ensure a seamless product launch and market success.
Track and analyze marketing performance metrics to measure campaign effectiveness and identify areas for improvement.