eCommerce Marketing Specialist

As an eCommerce Marketing Specialist, you'll be responsible for crafting and executing innovative marketing campaigns to attract new users and encourage existing users to explore our growing range of eCommerce offerings. You'll work closely with cross-functional teams, including product, marketing, and business development, to develop and implement data-driven strategies that maximize user acquisition, engagement, and brand awareness.

PhonePe Careers

Responsibilities:

Develop and execute targeted marketing campaigns across various channels (digital, social media, email, etc.) to drive user acquisition and engagement for PhonePe's eCommerce platform.
Analyze campaign performance data and leverage insights to optimize strategies and ensure continuous improvement.
Collaborate with cross-functional teams to create compelling marketing collateral, including landing pages, creatives, and email content.
Stay up-to-date on the latest eCommerce marketing trends and best practices, and identify opportunities to implement them at PhonePe.
Monitor competitor activity and develop competitive analysis reports.
Contribute to the development and execution of go-to-market strategies for new eCommerce initiatives.