Digital Marketing Manager

As a Digital Marketing Manager (Fresher) at PhonePe, you'll play a vital role in driving user acquisition, engagement, and brand awareness through strategic digital marketing initiatives. You'll work closely with cross-functional teams to develop and execute impactful campaigns across various digital channels, helping us reach new audiences and achieve our ambitious growth goals.

PhonePe Careers

Responsibilities:

Conceptualize and develop innovative digital marketing campaigns: Conduct market research, analyze user data, and identify key trends to inform creative campaign strategies. Collaborate with designers and copywriters to develop engaging content across various digital channels.
Manage and optimize paid advertising campaigns: Work with paid advertising platforms like Google Ads and Facebook Ads to create, manage, and optimize targeted campaigns. Analyze campaign performance data and make data-driven decisions to improve cost-effectiveness and maximize reach.
Measure and analyze campaign performance: Utilize data analytics tools to track and measure campaign performance against key metrics. Generate reports and insights to inform future campaign strategies and optimize future marketing efforts.